2019 - ngokunyuka ngo-4% kokulala ebusuku, i-German National Tourist Office UK kanye ne-Ireland (GNTO) igcine isikhundla sayo njenge-European Source Market ye-3 ebaluleke kakhulu yaseJalimane ngo-2018. Ukulala ebusuku okuvela e-Ireland nakho kuyamangaza - ukukhuphuka I-7.6% ithathe isibalo sokulala kwezivakashi ezivela e-Ireland ngaphezu kwesigidi esingu-½, ibhalise izikhathi zokulala ezingu-536,733 ngo-2018.
Ngonyaka odlule kube nokukhuphuka kwe-9 kulandelana nomphumela orekhodiwe wezokuvakasha ezingenayo zaseJalimane zizonke; ngokwenyuka ngo-5%, ezokuvakasha zaseJalimane ezingenayo zikhule kakhulu ngo-2018 kunaseminyakeni emi-2 edlule. Izifunda zombuso zaseBavaria, Berlin, Baden-Wurttemberg, North-Rhine Westphalia kanye ne-Hesse kwakuyizindawo ezaziwa kakhulu, ngokusekelwe enanini lokulala kwezivakashi zakwamanye amazwe. Izivakashi zase-UK bekuyiqembu elikhulu lezivakashi e-Berlin (elilinganiswa ngokulala ebusuku) futhi isifunda esiseduze saseBrandenburg sibike cishe ukukhuphuka okungama-50% uma kuqhathaniswa nonyaka odlule (ngobusuku obubodwa obuvela e-UK). IBavaria yabona ukwanda okuphezulu kakhulu kwezivakashi ezivela e-Ireland.
Ngonyaka ka-2019, i-German National Tourist Board emhlabeni wonke izobe igubha Umgubho Weminyaka eyi-100 we-Bauhaus, umnyakazo wezobuciko, ukuklama kanye nezakhiwo ezaqala e-Weimar ngo-1919 - umthelela wawo osabonakala emhlabeni wonke kuze kube namuhla. I-German National Tourist Board (GNTB) emhlabeni wonke isanda kwethula umkhankaso wayo 'we-German Summer Cities' ukuze ikhuthaze ukukhanga kweJalimane njengendawo yasehlobo - kusukela emachibini ayo ezincwadi zezithombe nezintaba, ukuya ogwini olude, olunesihlabathi noma imisebenzi ekhuthazayo nemicimbi yasehlobo. ezitholakala emadolobheni aseJalimane.
U-Beatrix Haun, umqondisi we-GNTO UK kanye ne-Ireland uphawule wathi: “I-UK ne-Ireland zombili ziyizimakethe zemithombo ekhetheke kakhulu eJalimane, ezinezinhlangano eziningi zamasiko nendlela yokuphila. Ukwanda okubonwe ezibalweni zokuphela konyaka ka-2018 kukhombisa ukukhanga okuqhubekayo kweJalimane njengendawo yonyaka wonke futhi sithemba ukuthi imikhankaso yethu ka-2019 izobonakala idume ngendlela efanayo. Sibheke ngabomvu ukwamukela izivakashi ezengeziwe ezivela e-Ireland nase-UK eziya eJalimane ngokuzayo”.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The German National Tourist Board (GNTB) worldwide recently launched its ‘German Summer Cities' campaign to promote the appeal of Germany as a summer destination – from its picture-book lakes and mountains, to long, sandy coastlines or the inspiring activities and summer events to be found in Germany's cities.
- UK visitors were the largest visitor group for Berlin (measured in overnight stays) and the nearby state of Brandenburg reported almost a 50% increase compared to the previous year (in overnights from the UK).
- 2019 – with an increase of 4% in overnight stays, the German National Tourist Office UK and Ireland (GNTO) has retained its position as the 3rd most important European Source Market for Germany in 2018.
