Umphakathi wezokuvakasha emhlabeni usunesikhathi eside uzigqaja ngekhono lawo lokuba nomthelela oqondile entuthukweni esimeme, ezokuvakasha ziya ngokuya zibhekwa njengethuluzi elinamandla lokuqeda ububha, ukukhula komnotho, intuthuko esimeme, ukufakwa komphakathi nokuzinza, kanye nethuluzi eliphumelelayo lokuthula. isakhiwo. Njengomunye wemikhakha yezomnotho emhlabeni kuphela esendleleni yokukhula eqhubekayo ka-3.5%+ ngonyaka kule minyaka eyishumi edlule, ezokuvakasha nazo zikhule ngenani le-geo-politiki ekwakheni ukuqonda nobunye emingceleni, amasiko kanye nemibono. Imboni inezimpahla ezihlukile ezingase zisetshenziswe ngokugcwele. Abaholi bemboni babamba ithuba lokuqhakambisa ukubaluleka kwayo.
Phakathi kwezigidigidi zabantu abahambela amazwe ngamazwe unyaka ngamunye, isibalo okulindeleke ukuthi sikhuphuke sifinyelele ku-1.8 billion ngo-2030 ngokusho kwe UNWTO, ngabantu abazinikele emsebenzini wabo wokuba ngabasebenzi bezokuvakasha, beshayela imiyalezo yezokuvakasha esimeme ukuze ithuthuke ngomsebenzi wabo wansuku zonke. Asikaze sibe khona isikhathi esingcono sokweseka umzamo kunonyaka wezi-2017, Unyaka Wezizwe Ezihlangene Wamazwe Womhlaba Wezokuvakasha Okuzinzile Kwezokuthuthukiswa (IY2017).
Omunye walaba baholi bomhlaba u-Anita Mendiratta, ongumeluleki ozimele womhlaba kwezokuvakasha nentuthuko, ngefemu yakhe, i-Cachet Consulting. Kule minyaka eyi-15 edlule, umsebenzi wakhe umbeke phambili hhayi nje ekuthuthukisweni nasekuqhudelaneni kwezokuvakasha emhlabeni wonke, kodwa nokululama ebunzimeni bezomnotho, ezombusazwe, bemvelo noma obunye, kubantu abathembele kwezokuvakasha ukuze baphile kahle izizwe zabo abezizwe.
Umsebenzi wakhe njengomeluleki ezinhlanganweni ezifana nalezi UNWTO, i-USTOA, iBhange Lomhlaba kanye ne-CNN International, kanye nenani lamabhizinisi ahamba phambili emhlabeni jikelele njenge-The Travel Corporation, okwamanje ayigcizeleli nje kuphela inani lentuthuko yezwe lomkhakha wezokuvakasha, kodwa futhi ithuthukisa ukubaluleka kwabahambi njengezithunywa zezokuvakasha njenge indlela yokuthuthukisa ubunye bomhlaba wonke. Uyisithunywa esizibophezele semiyalezo yezokuvakasha njengamandla omhlaba wonke wokuhle. Ukuzibophezela kwakhe kulo mkhakha kumenze wahlomula ngendondo ekhethekile ye-Pacific Area Travel Writers Association for Tourism & Development ngesikhathi soMkhosi Wemiklomelo Yamazwe Ngamazwe e-ITB Berlin 2017.
Njengempendulo kunjongo ye-IY2017, u-Mendiratta ubelokhu egxile ekubhaleni nasekukhulumeni kwakhe ngezindlela umkhakha, nabahambi, abangabamba iqhaza ngayo ekuthuthukisweni kwemiphakathi yomhlaba, ezomnotho namasiko, kuyilapho evikela kokubili abantu neplanethi. Kuze kube manje kulo nyaka, inqwaba yezinkulumo zakhe, kanye no-2017 Izihloko ze-CNN TASK "Ikhampasi"., abazange babonise nje imilayezo ebalulekile yamasiko nemvelo IY2017, kodwa futhi izibonelo zomkhuba womhlaba wonke - izithunywa. Ukholelwa ukuthi incazelo 'yokusimama' idlula kakhulu ekubeni luhlaza nokuthi u-2017, Unyaka Wezizwe Ezihlangene Wezokuvakasha Okusimeme Kwentuthuko, uyithuba eliyingqayizivele lokuqwashisa ngegalelo lezokuvakasha esimeme ekuthuthukisweni phakathi kwesinqumo sezinkampani zikahulumeni nezizimele. -abakhi nomphakathi, ngenkathi behlanganisa bonke ababambiqhaza, ikakhulukazi abahambi, ukuthi basebenzisane ekwenzeni ezokuvakasha zibe yimbangela yoshintsho oluhle.
Umsebenzi kaMendiratta njengomeluleki nesikhulumi esinezinkampani ezibalulekile ze-T&T, izinhlaka zikahulumeni, amanyuvesi kanye ne-CNN ushumeka imigomo yakhe yezokuvakasha esimeme emazingeni ezomnotho, ezenhlalo, amasiko nezemvelo emicabangweni nasezindleleni zokukhula kwezokuvakasha ukuze amanye amalungu emboni aqonde futhi asebenzise amandla. umthelela abanawo kwezokuvakasha emhlabeni wonke kanye nomphakathi womhlaba jikelele.
Ngokuphindaphindiwe, u-Mendiratta uphonsela inselelo amaklayenti akhe, abalingani bakhe kanye nezethameli ukuthi baqinisekise ukuthi ithuba le-IY2017 alichithwa yimboni. Uthi lo mkhakha unikezwe izinsuku ezingama-365 ukuthi uqhubekisele phambili umyalezo wawo womthelela womhlaba wonke emhlabeni jikelele, ngaphandle kwezokuvakasha. Ngalo lonke uhlelo lwe-UN olugxile kwezokuvakasha ku-IY2017, i-Mendiratta inamandla ekuqhubekiseni isidingo somholi ngamunye embonini oqhubekela phambili ukwenza zonke izinsuku zisebenze.
Njengoba izinsuku eziyi-100 seziphelile, inselele iyanda. Kubaholi bomhlaba wonke bezokuvakasha njengoMendiratta, alikho ithuba lokusabalalisa imilayezo ye-IY2017 engachithwa.
Ukuze uthole okwengeziwe ku-IY2017, bona tourism4development2017.org
